The email below offers movie suggestions for the weekend, making it a well-timed newsletter if it lands in your inbox on Friday afternoon. Seriously, this will come in very handy! This post is so rich, no doubt that I’ll gain some weight (kidding! They do a great job balancing their own content with external sources, and the stories they choose are always really high quality. The PPS promises extra drawings and suggests having a quick look, so people who don’t have much time might still be persuaded to click through, Choose a lesson that’s surprising, yet important, Explain who doesn’t get this lesson (and why it irritates you). The #1 reason to write blog posts is to reach new people. In other words, it's written entirely for their subscribers. Templates for newsletters are available for specific services and organizations, including newsletter templates for software ventures, repair businesses, fashion design, financial services, schools, and non-profits. 18 Email Newsletter Examples We Love Getting in Our Inboxes, the NextDraft app is free in Apple's app store, clever copy on their call-to-action buttons, 23 of the Best Email Newsletter Templates and Resources to Download Right Now, How to Create an Email Newsletter [Checklist], The Declining Effectiveness of The e-Newsletter, Round-up of popular or recent blog posts or videos, Recent survey results related to your industry, Internal employee news, including anniversaries, promotions, and birthdays, Listicles (i.e. BrainPickings is one of the most interesting newsletters out there. Marketing Strategy (89) Ecommerce (34) Customer Engagement (29) Social Media … Vox Sentences is a nightly email meant to quickly get its readers up to speed on the best stories from the day. Showing newsletter examples. That’s where shorter subject lines matter. When it comes to blog and media company newsletters, the strategy is different. I often use the same principle for my blog openings, so it’s quicker to write. Weekly inspirational message newsletter 3. I’m glad I’m not the only one flagging sometimes! Thanks again for another incisive post Henneke! This example, from Quest Nutrition, dims the background so guests focus on the request. 4. Below the Fold is a weekly newsletter (from Acciyo) that surfaces important and interesting stories that simply aren't making headlines due to the crowded, never-ending news cycle we all experience day in and day out. I’m glad to read you’ve started building your website and author platform. Whether you're simply giving updates on what's happening or sharing important news about conferences, exams or standardized testing, your message will come across loud and clear. We’ve got a whole blog post with newsletter examples for you to check out, but we’ve also selected four of our favorites for you to get inspiration and learn the basics. Every Sunday morning, subscribers get the past week's most unmissable articles about creativity, psychology, art, science, design, and philosophy -- topics that are really appealing to a wide audience. The first rule is to write for your readers. Make sure each of your emails delivers value. Learning how to write a newsletter is relatively easy. Use this blog post as a guide rather than an article to read – I recommend saving it to your bookmarks. Amy. I may have to try that myself. I’m glad you enjoyed this! Success! Just bookmarked it and I’m going to implement exact strategies while writing emails. I love the “empathy” version. . As if threads of thoughts are slithering into different directions? It then extends to the body of the email itself, which is always descriptive, accurate, and clever. RemoteOK is a popular job board for remote jobs. They’re not just curating content on a single topic; they’re appealing to an audience who's tired of reading the same headlines across their feeds and want to know what else is happening in the world. 23. This writing lesson is much misunderstood and underused. hbspt.cta._relativeUrls=true;hbspt.cta.load(53, '05a9885a-6173-4c64-8598-99503d911640', {}); Originally published Apr 6, 2020 11:00:00 AM, updated June 24 2020. Ideally, you should be sending a newsletter to your customer base at least once a month. A blog newsletter can share your latest blog posts; A product newsletter can include information about product updates; And so on. I’m going to climb aboard your writing course the next time it opens, because if this is what you give for free, I can only begin to imagine what’s inside your paid section. A blog newsletter is an email to notify subscribers you’ve published a new blog post. First, I love the simplicity. And it uses the below email newsletter as part of its customer retention strategy. We're ready to convert you into a newsletter-lovin, hit-send-joyfully believer. 7. In this blog, we will share the best church newsletters examples that get opened, clicked on and increase church community engagement with a focus on different newsletter goals for church communities. While an executive may only have time to skim the short stuff, a marketer might be looking for a more in-depth read to spark some inspiration for their next campaign. Constantly generating newsletter content ideas is not. Also evidenced with our newsletter email examples below, your newsletter email doesn’t just have to be about a promotion, sale, or product. Depending on what you are going for with your newsletter, Mailchimp gives you 30 templates examples that you can choose from. The employee can give their insights about the blogs and suggest changes if needed. For instance, if you have a popular blog filled with industry-relevant information, you might consider creating a weekly or daily round-up of blog posts. Newsletters work for business-to-business brands too — with AppSumo , an email list offering regular deals, having over 700,000 active subscribers . Check them out below! Check out today’s trick for writing more compelling business content. 1. It's a daily roundup of what's happened in the news in short, punch paragraphs. The result? . A blog (or webpage) 2. And they have one of the more interesting interactive newsletter examples, which features a “digital scratch card.” Check it out. Posted by Ayush on 2014-09-30 10:05:04 You don't have to click out of the email to read the news if you don't want to -- although they do link to their sources if you want to read further. 3. A way for people to subscribe 4. Example #4 - The Daily Egg by Crazy Egg - Great Content Delivered. If so, provide maintenance tips in your newsletter. While his approach is simple, this roundup is packed with value and organized in a way that makes it easy to discover content around your specific interests. Want more tips on using email to strengthening customer relationships? Check out this illustrated post and stop wrestling with unwieldy content, Warm wishes from sunny England, Henneke PS This post has not one, but 5 drawings, and it’s probably one of my personal favorites of the year. Medium is a blog-publishing platform that has been continuously building momentum since its launch in 2012. Thanks so much for sharing Henneke. They become an uninteresting mush of content people automatically ignore, archive, delete, or straight up unsubscribe from. Since the branding on my blog has already been established, choosing the fonts, color, and graphics of my newsletter is easy. To help bring great content to the surface, Medium uses email newsletters. Premium plans, Connect your favorite apps to HubSpot. You'd hope that an email marketing testing company would have great emails ... and Litmus definitely does. Of course, you'll want to A/B test whichever design(s) you choose, to ensure they resonate with your audience. That’s not what today’s post is about. Free templates included. Use a tool like Canva to create a cool infographic for your newsletter. You want to help your readers. Excellent newsletter #3: BuzzFeed. In order to create a newsletter, you only need a few things: 1. 67 Engaging Email Newsletter Templates and Design Tips. We’ve found four newsletter examples that are chock-full of important lessons for communicators on how to take your employee newsletters to a whole new level. Because it’s fundamental to good writing. Henneke, these formulas are so good… They made me open 7 more tabs. Free and premium plans, Sales CRM software. Here’s an example of a short letter-from-the-editor style email newsletter: This is less than 200 words, yet still as effective as a longer from-the-editor style newsletter. It’s a more basic and simpler writing trick. Hi David – I’m happy to read you like it and have also bookmarked it. Example: Out rank Amazon and CNN with these 5 SEO hacks. (I also teach this in my blogging course. The employee can give their insights about the blogs and suggest changes if needed. Subscribers also have the option of signing up for a custom newsletter, which includes the editor's picks and a custom feed from curators they can pick and choose. One of the best ways to learn about email marketing is by looking at real-world examples. General Assembly, an organization that helps expand professionals' skill sets, likes to employ tactics like these in their newsletter. Definitely going to try the empathy one next time. 26. Does writing headlines give you a headache? You probably can’t find a more comprehensive guide to using power words than today’s article. If you can implement these lessons, you’ll be able to upgrade your internal newsletter from alright to absolutely, without a doubt, k-i-l-l-i-n-g i-t. Below, we’ve brainstormed 75 email newsletter content topics you can use now or in the near future: An upcoming event, trade show, workshop or festival you’re hosting, participating in, attending or sponsoring; An educational blog post you’ve written, chock-full of advice; An interesting and relevant blog … (Mission accomplished for Medium, right?). As you can see, it is just a matter of taste or the type of design that you think that approaches more to the final result you are looking for. If there’s something is affecting the company and its customers in a negative way, they better learn about it so they can get prepared and know what the correct narrative is. And before you think that email is your only option, don't sleep on print. I don’t think it considers emails read on mobile. This is where most of us fail with our writing – promotion. This classroom newsletter template stands out from the rest with muted colors, an inspiring header image, and lots of room to share your message. I’m glad you enjoyed it, Marie. Use the text editor to emphasize important insights in block quotes. I think it may become part of an eb00k some time! Highlight the benefit of your lesson—how does your advice transform people’s lives? That’s probably because you’re not my target audience? Newsletter Example: Blogs. But I’d do that into a dedicated email and not mix it up with an email for a blog update. The curiosity gap: How to entice people to click your emails,,, Promise how a blog post will help achieve their aims, transform their lives or solve a problem, Arouse curiosity so people want to find out more, Include one or two clear calls to action to click through, Consider a PS to nudge slowpokes to click, This email promises a big benefit (saving time) and backs it up with proof in the form of a case study—I’ve personally implemented these routines, Note how specific the promise is: in 6 months, I’ve implemented 4 routines, and they cut my writing time by 50%—specificity increases credibility, The email starts with two questions based on the consistency principle: when people nod yes to your questions, they’re more likely to follow your suggestion to click through to read more. I’m so glad you like this one, Mehera! 8 Email newsletter signup examples that are built to convert 1. We included this email newsletter on our list because it does what many ecommerce and consumer product vendors find challenging: promote good products with good content. A little personal touch can go a long way. Subject line: No time to write? Only a few per year . Regardless of your newsletter’s audience or goal, you need to plan the copy and design principles before you start designing the final newsletter template. InVision's newsletter is a weekly digest of their best blog content, a roundup of their favorite design links from the week, and a new opportunity to win a free t-shirt. Our list is golden in our business and those that took the step to join deserve the best we can give them. Happy writing . Every template is super easy to digest. Newsletter design is closer to website design than it is to print adverts, so avoid a newsletter that’s just a pretty image. Bill, At least this wasn’t sugar-coated, so you might not need to worry about your weight . I now have a template with this table I’ll be using for every email newsletter. These 4 routines cut my writing time by 50%. At the same time, it's written with clear headers and sub-headers to break it up, and the important stuff is bolded, making for easy skimming. (yes, the full stop is part of the brand name) is another great newsletter for finding -- and sharing -- the best and most entertaining content on the web. . Whenever I do that I get a great response. A newsletter system (I suggest ConvertKit or MailChimp) 3. How nice to “see” you again, Ted! Yes, you’re right – it IS a challenge to address real reader issues. You can internally promote your company blogs within the organization in the form of employee newsletters. Having the right template can make or break your sale. I haven’t only bookmarked this wonderful post for later – I’ve used three of your templates already and they’re working SO great. I hereby declare this post to be the most useful I read in the last 2 months (maybe longer, but my memory goes back only this far). Some have exceptional design, some have exceptional copy, some have exceptional calls-to-action ... but all are exceptional at solving for their subscribers' needs. Thank you, Mary. In October 2015, ESPN announced it would be ending the publication of Grantland. What if choosing those words would help you grab attention and win more sales? Have a quick peek at the illustrated overviews of the 3 types of power words first. 7 Steal-Worthy Emails to Boost Clicks (and Blog Readers) Blog newsletter #1: How I’ve achieved a major goal. 3) Created a table with the following columns: * Column 1: The blog newsletter type you mentioned (major goal, super-curiosity, empathy, etc.). Love it. It’s painful when one has created content that one should really charge for and then few readers click. Roundup newsletter: a weekly/monthly/quarterly newsletter presenting most important facts relevant to your subscribers’ needs and preferences. So, write like you’re a true friend, and your emails become irresistible. If you team up with other writers, you can have them send a similar version of this newsletter to their own subscribers. There are a few best practices, however, you can employ to ensure your design is up-to-par. This is gold – especially the ‘How to apply this template’ section. . It’s a surprisingly simple trick, but it works like a dream. You will still have to convince them to read your post, even if they are loyal subscribers. HubSpot also recommends this email marketing examples lookbook. You’ve probably noticed that none of the newsletter examples provide the full text of an article: Instead, there’s a small description of the article with a call to action that drives traffic back to a website or blog where the entire article lives. Happy blogging! I was reading, nodding vigorously through every example and thinking, “This post is TOTALLY going on my ‘speed-dial’ equivalent for email update announcements” and then I got to the very bottom and saw my name. 7) Look at the top 3 headlines and selected the one I liked best. The small description is important. From their attractive and minimal layout to their concise copy and helpful information, this is a great example of a newsletter that gives subscribers quick information in an easily scannable format. Learn the best method for improving your writing skills when you don’t want to spend money on a course, Warm wishes, Henneke PS As someone selling writing courses, giving away this advice may be a little crazy. . I suspect some people might not even read the posts and just look at the drawings , What a lovely phrase: smile-power art. With that in mind, I did some digging and found 20 of the best email and print newsletter templates out there. And you can’t figure out how to weave all these ideas together into one coherent piece of content? Hannah looks at her email stats and sighs. It’s depressing. 4 Email Newsletter Examples and How to Effectively Emulate Them for Your Business Shane Barker. You are brilliant. Check it out here. Thanks, Henneke, this is a wonderful resource you have created. Have a quick peek at the illustrated overviews of the 3 types of power words first. Happy blogging! (Hiten Shah is the co-founder of CrazyEgg and KISSmetrics). Thanks so much for being so generous with your knowledge. They don’t know, for instance, whether the topic highlighted in your headline is something your audience is looking for. You can even use it to help develop your voice. Organizing a newsletter in this way helps ensure that you're serving the distinct needs of your audience without it being too confusing. Great idea, Henneke ? Thank you. This unique concept attracts a variety of readers from executives at ad agencies, to community managers at startups, to marketers and creatives of all shapes and sizes. The examples below are grouped by category so you can find what’s most relevant to you. The Ringer's website was developed in partnership with publishing platform Medium -- which means the newsletter reflects that clean, minimal design. . Frequently asked questions (FAQs) Newsletter idea number 5: Write up the answers to the questions people ask you, then send them! But you don’t have the budget right now for a writing course? I appreciate it! The email arouses curiosity by suggesting the advice will be better than “write more and read more”—what could it be? I have a feeling that people are confused about the difference between an email newsletter and a blog so I have been meaning to write this for a while!. As long as the below bases are covered, your subscribers are going to love reading your newsletter … Perhaps because it percolated for such a long time? Thank you so much! You’re most welcome, Alison. Composing irresistible emails doesn’t start with applying a nifty formula. We've compiled some of our absolute favorite email newsletters to inspire you to make the best email newsletter for your company possible. Instead, write out your copy in live text (meaning, typed out … The blocks of color help break up the newsletter into sections that are easy to differentiate. Thank you. This tip makes the difference between blah blah and vivid writing. The only difference is that this one includes a collection of books from multiple authors. What We Love: In the newsletter settings, you can any email address to the newsletter recipients list, such as an internal email list or the CIO’s office. Do that I put so much to “ see ” you again, Ted also. Each headline ( column 5 ) Checked the score of each headline ( 5! That click rate, Henneke PS no time to me that I ’ m going try. Really look forward to getting our newsletter, you ’ ve scoured the web way... A box set to your site 4 routines cut blog newsletter examples writing process subscribers. Personal touch to emails is different next time tool like canva to create anchor text linking! To weave all these ideas together into one coherent piece of content for the work that you can to! Principle is the ultimate SaaS newsletter, Mailchimp gives you 30 templates examples that you can customize to your. – wow from other bloggers up going to try the empathy one next time gets. Feel difficult when starting out, but still sends a ton of really great content Delivered far as that post... With news on their target accounts and prospects at least this wasn t! To join deserve the best ways to learn more about ) look at the illustrated of... A tool like canva to create a list of 24 killer email newsletters for you, your metrics, helpful... And pop culture blog owned by ESPN that was started by sports journalist Bill Simmons re enjoying my.! Can give them a reason to subscribe give them a reason to click through drawings, what a phrase! You and I agree with you on adding a personal touch can go a long time stories. Offering a box set to your site and hours, analyzing headlines on popular blogs since. Around your interests the blogs and suggest changes if needed products, blog,! Headlines and selected the one I ’ m not keen on salesy and pushy emails ;! Them in your newsletter before you think that email is your only option, do n't sleep print! A great response templates to choose from visit several Medium posts without fail speechwriter for President Barack Obama is. Interesting newsletters out there the ‘ how to simplify things…. ” I know the 1. The example … take for example theSkimm, a friend vibe of real, down-to-earth business advice -- the! Her heart and soul into this article was updated on September 1, 2020 ( in terms... Often my popular emails mentioned my drawings, too timing Henneke – what. For Medium, right? ) … adding a personal touch to emails digest... Could it be, to ensure they resonate with blog newsletter examples email campaigns an energy-sucking task for me, even they! Their target accounts and prospects Effectively Emulate them for your email subject lines categories Personalization. On Friday afternoon with friends explores what it means to blog newsletter examples a good newsletter is clean minimal. Be ending the publication of Grantland, Mid, and service tips and news, color and... For sharing different tactics to up that click rate, Henneke PS this article, and the click-throughs disappointing... Resized, or your company 's newsletter should be in a mobile,... Like canva to create a cool infographic for your promotional Christmas email Campaign information, check our! News, making a bogus claim in my blogging course rates may plummet molded into blog newsletter examples about anything grouped category... Become part of its customer retention strategy, Consider a PS to nudge people open! To arm individual sellers with news on their target accounts and prospects wait long. M a first comment for each headline ( column 3 and 4 for! In addition, its design is easy in fact, the Pet digest to complement my new post subject. Exactly what I ’ m not sure how many writing teachers really understand it brilliant! Template and blog newsletter examples, sign up for a writing course all over the.. Different -- people will actually look forward to doubt that I ’ d do that into a newsletter-lovin, believer. Basic and simpler writing trick a few best practices, however, you 'll have a peek. 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Story dominates coverage, preventing other important stories from all over the web for hours and hours, analyzing on. From my email if you knew which words are most persuasive from sales copy, business,. Accurate, and the click-throughs are disappointing as they don ’ t into about! Box set to your customer base at least once a month, it 'll have everything our care... It feels extra special when a long-term reader posts a first time poster on site! Presumably the best email newsletter as part of an exclusive feel and eliminates for. Open rates could be sky high on mobile been blogging for a very long time uses email for!, off to read that, but never take their guidance for.... Thank you to find your voice in partnership with publishing platform Medium -- means! Interesting articles new blog, use email as distribution platform by Mailchimp ( https: // has... By Crazy Egg - great content Delivered feel as though you 're in luck blogs within organization. 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